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Brand Strategy and Purpose

From international banking groups and US airlines to UK charities and national ‘treasures’, The Team has been in the business of creating brands that deliver a social impact for over 30 years. People want to engage with the brands we develop because they have a clear point of view and offer. The Team delivers a clear brand proposition and purpose, both of which are aligned to a strong brand positioning and presence.

Brand Purpose

Purposeful brands with a clear point of view go mainstream because they accelerate growth, combining social impact with business objectives. They create value for society and make people want to engage – and work with them.

Brand Strategy

A brand with a strong business strategy will have aligned its dynamics and will have adhered to a compelling central idea. Equally, when its internal culture aligns with the external experience, the brand will resonate authenticity.

Capabilities

Brand Strategy and Purpose

  • Brand Strategy and Purpose
  • Brand Audit
  • Brand Workshops
  • Brand Story
  • Customer Value Proposition Engineering
  • Brand Story and Message Engineering™
  • Marketing & Communications Planning

Brand Identity

  • Brand Architecture
  • Visual Identity
  • Campaign Identity
  • Tone of Voice
  • Logo and Design Systems
  • Naming and Strapline Development

Brand Experience

  • Employee Engagement
  • Customer Experience
  • Integrated Campaigns
  • Corporate Partnership Ideation
  • New Products & Services
  • Integrated Campaign Planning
  • Communications Toolkits

Interactive and Mobile

  • Content and Social
  • Website Design
  • Mobile and Web Apps
  • Campaign & Social

Customer Engagement

Brand building is good for business, as brands communicate value. The Team’s creativity and ideas, embracing on and offline design, craft the right user experience for your target audience. We turn brands into valuable assets.

Achieving Results

When customers show their support by buying or talking about your brand – success is achieved.
Our work drives this behavior.

Our new brand will allow the voice of people living with Parkinson’s to be heard much more clearly

Steve Ford
Chief Executive, Parkinson’s UK

Some of our work

Our other services