How do you get 80,000 BP employees feeling pride in their work?
Built from the inside – Avanade’s brand story
A joint venture between Accenture and Microsoft, Avanade is a digital consulting organization with a global turnover in excess of $2 billion. The Team was tasked with creating Avanade’s design principles and articulating the company’s promise and aims to its employees.
The successful roll-out has provided Avanade employees with new tools and experiences – gained from multiple touchpoints – to help them deliver the very best results to its clients.
The employee experience has greatly improved along with increased employee recruitment and retention.
Together with the design principles, we outlined what employees could hope to gain from their Avanade experience – the employee promise.
Our storytelling approach to brand communication is focused on the impact it will have on the end-user – Avanade’s customer.
We developed these principles by using information gained from real-life employee experiences – from a successful application and joining, through the first 18 months’ employment.
The client’s feedback proves our redesigned careers website delivers a much bigger impact. It has a new-hire portal, everyday language, and the onboarding process has been simplified. Attracting potential recruits has never been easier.
The Team quickly got under the skin of who we are and how we tick. They deliver business-critical thinking and creative that is helping transform how people articulate and experience our brand both inside and outside of Avanade.
Steve KellyChief Human Resources & Leadership Officer