Built from the inside – Avanade’s brand story
Helping Sony to secure their future
In the fast-paced world of recruitment, Sony wants to hear from the very best talent. That means their recruitment site needs to be as coherent as possible and completely reflect the Sony brand to potential recruits.
The Team created a global platform that is compelling, consistent, and enhances Sony’s brand values.
The new global site highlights the career pathways on offer at Sony to prospective employees.
Focusing on Sony’s brand principles, The Team devised the best platform to enable Sony’s style and tone to be seen and heard by a global audience.
The new site helps future employees have a consistent experience and complete overview of the Sony brand.
Learning, development, and Global Opportunities and Innovation were key drivers for users.
How do we know? Through extensive research and workshops with Sony’s new recruits and graduates.
The Team really took the time to understand our objectives which rapidly became an attractive SEL careers portal. And what’s more, it’s delivering on its objectives.
Peter MooreDirector, Talent Acquisition, Sony Electronics