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Built from the inside – Avanade’s brand story

A joint venture between Accenture and Microsoft, Avanade is a digital consulting organization with a global turnover in excess of $2 billion. The Team was tasked with creating Avanade’s design principles and articulating the company’s promise and aims to its employees.

The successful roll-out has provided Avanade employees with new tools and experiences – gained from multiple touchpoints – to help them deliver the very best results to its clients.

The employee experience has greatly improved along with increased employee recruitment and retention.

Employee promise and design principles

Together with the design principles, we outlined what employees could hope to gain from their Avanade experience – the employee promise.

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Avanade Mobile Design

Starting with the why

Our storytelling approach to brand communication is focused on the impact it will have on the end-user – Avanade’s customer.

Avanade Make Impact
Avanade Design principles

Applying the design principles

We developed these principles by using information gained from real-life employee experiences – from a successful application and joining, through the first 18 months’ employment.

Avanade Change inside package

Touchpoints that tell stories

The client’s feedback proves our redesigned careers website delivers a much bigger impact. It has a new-hire portal, everyday language, and the onboarding process has been simplified. Attracting potential recruits has never been easier.

Avanade Tablet

The Team quickly got under the skin of who we are and how we tick. They deliver business-critical thinking and creative that is helping transform how people articulate and experience our brand both inside and outside of Avanade.

Steve KellyChief Human Resources & Leadership Officer

Behind the scenes

Avanade behind the scenes - principles
Avanade The Bench
Avanade Design Team
Avanade Change Room

Some of our work