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Engaging 80,000 BP employees globally

When BP wanted its new values and behavior program to be embraced by all of its people worldwide, they asked The Team to help. We focused on the great work and fantastic people within the organization to give them the attention they deserve.

We’ve built tools to move BP towards a sustainable future. BP’s values were brought to life in films using employee’s stories and voices, illustrated with BP’s striking environmental branding.

Almost 90% of BP employees now use the organization’s values and behavior for direction

In Film

Using the real voices of BP people, we shared authentic true-life stories that focused on people’s passion for their work.

BP Pipeline

Environmental branding

We used printed materials and digital displays to support the films and help employees engage with the narrative.

BP Environmental Branding
BP Values healthcheck

Clarity of purpose

Intuitive and engaging value and behavior animations helped employees better understand BP’s expectations.

BP Healthcheck balloons
BP Healthcheck balloons

Values to keep

‘Pocket-sized’ reminders for employees bring home the five new values and behaviors.

BP Values Lanyards
BP Values Leaflet

Behind the scenes

BP Behind the scenes cameraman
BP Behind the scenes crew
BP Behind the scenes storyboard